“The Travel Positive concept is at the heart of Pura Aventura: a commitment to exceptional, personal holidays delivered in a planet positive way with a trusted, accountable company.”
Thomas Power Pura Aventura co-founder
Travel Positive
We maximise the positive aspects of travel while handling the negative with constructive action.
Exceptional, personal trips
We create top-notch original holidays that take you beyond the ordinary. Our independence allows us to tailor differently, passionately creating the best for you.
Our sky-high ratings on reputable review sites are there because our trips really are that amazing. Feefo’s platinum rating requires three consecutive years of gold awards, we have 12, and counting. Their gold standard requires a score of 92% over the course of a year, we average over 98%.
We believe every inch of our customer’s experience and investment are our responsibility, so customers come first in every choice we make. Most of the time these choices involve crafting holidays we are excited to share, so it’s not so tough, really.
Read more: Exceptional, personal trips in action
Planet positive holidays
Why book a holiday which has a negative impact? At Pura Aventura, we measure and we take action. We offset 160% of all of your travel carbon, from your front door and back again. Through this, we are committed to giving 1% of our revenue to environmental projects.
We also run limited departures to protect the beautiful places you visit and we favour small scale and booking direct, to better benefit your host destinations. Truth be told, we don't just want you to travel with a clear conscience, we want you to travel with pride.
Read more: Planet positive holidays in action
Accountable & trusted
As the UK's 1st specialist tour operator to achieve the coveted B Corp certification, we’re publicly, legally committed to balancing profit with people and the planet.
Our more than 20 years' experience has taught us how to fulfill our duty of care to you whilst consistently delivering excellent holidays.
We’re fully bonded with ATOL and ABTOT for your complete financial protection, committed working closely with our partners and even our 'competitors' to share best practices, audit suppliers, and improve standards to the benefit of all.
Read more: Accountable & trusted in action
Travel Positive in numbers
74%
Services booked directly with our partners, no middle-person
66%
Nights spent in owner-hosted hotels on all Pura Aventura holidays
4.9/5.0
Rating for customer experience on Feefo, the independent review site
160%
Carbon balanced - a mile for every kilometre travelled by air and road
Why travel with Pura Aventura?
We have been inspiring active travel to Spain, Portugal, and Latin America since 1999.
Travel Positive is the concept that drives us. Its three elements make us unique.
Exceptional, personal trips
Our independence allows us to tailor differently, passionately creating the best holidays for you.
Planet positive action
Travel with a clear conscience. Our measures mean your holidays have a positive impact.
Accountability & trust
We are the UK's first specialist tour operator to certify as a B Corp. We are fully bonded by ATOL and ABTOT.
