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“To do good, you actually have to do something.”

Yvon Chouinard Patagonia Inc

Travel Positive

Travel Positive is our way of doing good through exceptional holidays which are beautifully local and certifiably responsible.

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Travel is an extraordinary thing. It has the power to enrich our lives immensely and, done right, small-scale tourism can help local communities thrive and biodiversity to flourish.

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Exceptional holidays start with having a specialist in your corner. By travelling more extensively in fewer countries, our knowledge runs deeper and we can better look after the places you visit.

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As an antidote to overtourism, our trips give you the confidence and freedom to explore beautiful places that few have heard of, where nature dictates and life rumbles on in all its bumpy beauty.

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For those places that are too special to miss, we have created new ways for you to experience their true majesty in their quieter moments. If you only come once, let’s make it count.

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Wherever you go, from the people you meet and the places you stay, to the food on your plate and the wine in your glass, your holiday will be deeply rooted into its local surroundings.

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Genuinely meaningful and organic connections with locals will enrich your travels enormously. And we make sure they enrich the lives of those who welcome you in equal measure.

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As well as helping their cultures and identities flourish, small-scale tourism keeps local people in local employment. Our direct relationships mean your money goes straight to them, not intermediaries.

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Staying in owner-run guesthouses is another way to enjoy a richer and deeper connection to the places you visit. There’s no sense of shutting the door on your destination at the end of each day.

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Exceptional and beautifully local they may be, but we cannot hide the fact that holidays are responsible for significant damage to the planet in the form of carbon emissions.

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We take responsibility for the carbon produced by our holidays and do something about it. For every kilometre travelled by air, road and sea, we carbon balance it by a mile. That's 160%.

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So, on a trip from the UK to Peru and the Galápagos Islands, instead of the 3.96 tonnes of CO2 produced, we pay to mitigate 6.24 tonnes. But planting trees alone is not enough to be planet positive...

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To be certain that our action is makes a verifiable difference over the long-term, we support a world-class community development project in Nicaragua, built around reforestation.

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It is our responsibility to make your holiday planet positive, from your front door and back again. So our actions will not cost you a penny, nor should they.

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In their article highlighting the 11 best sustainable tour operators, The Independent praised our initiatives as "one of the travel industry’s most ambitious carbon mitigation plans".

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In becoming the first UK specialist tour operator to certify as B Corp, we created a public and legally binding commitment to balance Profit with People and the Planet - to walk the walk, in other words.

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Our actions are not absolution and we will continue to learn and share ideas. But as Yvon Chouinard, founder of Patagonia Inc. once said "To do good, you actually have to do something."

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And our actions are doing good, right now, for the people of rural Nicaragua and for our wide and wonderful planet. This is only made possible by people like you choosing to travel with us.

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So by combining our specialist knowledge, local connections and our commitment to certifiably responsible travel with your vision of an exceptional holiday, we can do special things together...

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Exceptional Holidays

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Spain andalucia cordoba subbetica casa olea close up smoking chimney c diego
Argentina patagonia calafate perito moreno boat tour nibepo south view point c glaciar sur Florian von der Fecht

Unique ways to experience iconic sights without the crowds; the confidence and freedom to explore beautiful places you might never have heard of; delightful locals to welcome, guide and spoil you...

Those are just a few ways we can make your holiday truly exceptional.

That's the best thing about having a truly specialist tour operator in your corner - because we've collectively spent so much time in 'our' countries, we know the places we want to share with you inside out, we know which places are best left to others and we have direct connections with the people we want to introduce you to.

By combining our specialist knowledge, local connections and our commitment to certifiably responsible travel with your vision of an exceptional holiday, we can do special things together, you and us...

Read More: Exceptional Holidays

Beautifully Local

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Spain picos de europa centenary group covadonga shepherd humartini gamoneu cheese
Costa rica tenorio rio perdido smiling gustavo and coffee20180829 76980 1a1j98s

From the people you meet and the places you stay, to the food on your plate and the wine in your glass, your exceptional holiday will be deeply rooted into its local surroundings.

We know from talking to our guests that these sorts of lasting connections and experiences mean the world to them - stories to tell the grandchildren, pictures to hang on the wall, memories to paste into scrapbooks.

We'd love to help you create your own.

Because we work directly with our partners overseas, all part of the Pura family, we can pick up the phone and talk directly to Fernanda in sunny Alentejo or Eric in the tropical forests of Costa Rica to fine-tune any detail of your holiday and make your trip more special yet. These connections will enrich your travels enormously. We make sure they enrich the lives of those who welcome you in equal measure.

So let’s talk about your holiday - the places you’ll go, the things you’ll do and, naturally, the wonderful local people you’ll meet.

Read More: Beautifully Local

Certifiably Responsible

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Exceptional and beautifully local they may be, but we cannot hide the fact that holidays are responsible for significant damage to the planet in the form of carbon emissions.

Which is why, since July 2019, we've been doing something about it with decisive and emphatic action described by The Independent as "one of the travel industry’s most ambitious carbon mitigation plans".

For every kilometre travelled by air, road and sea on our holidays, from front door and back, we carbon balance by a mile - 160%.

And because this is our responsibility, not yours, it won't cost you a penny.

To be certain that our action is making a verifiable difference over the long-term, we choose to support a world-class community development project in Nicaragua, built around reforestation. It is four times the cost of a standard scheme, but it helps us stand taller and sleep easier knowing that our investment makes a lasting positive impact on the lives or rural farmers and ensures that your holiday is certifiably planet positive, from your front door and back again.

Read More: Certifiably Responsible

Why travel with Pura Aventura?

We have been inspiring active travel to Spain, Portugal, and Latin America since 1999.

Travel Positive is the concept that drives us. Its three elements make us unique.

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Exceptional, personally made

Our independence, passion & local experience gives us the freedom to create your best holiday.

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Planet friendly travel

Your holidays help protect the beauty of places we all hold dear, allowing you to travel with pride.

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Verified better business

We are the UK's first specialist tour operator to certify as a B Corp. We are fully bonded by ATOL and ABTOT.

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