The Pura Experience

Pura People Travel Positive

Travel can be transformative. Vibrant cultures, verdant lands, and delectable dishes made with passion by a chef who joins us at our table. We get to experience life deeper.

Travel is a gift—an invitation into the great unknown, where we step outside of our routines and have the opportunity to grow. We are explorers. Every day is an adventure to delight the curious.

To be a positive traveller means paying attention to the impact of our choices, respecting the lands, and venturing to lesser visited places. But travel is only truly positive when not at the expense of the environment or the communities who have graciously accepted us.

Travel Positive means holding ourselves accountable to ever-higher standards of care and never resting on our laurels. Most importantly, it’s working with the true experts of our choice destinations—the people whose homes we’re visiting.

Travel Positive: A Pura Promise.

Why us?

Expect a friendly welcome, vibrant flavours, opportunities to relax, and invitations on exhilarating adventures.
Our network of local partners go the extra mile to ensure you're well cared for, whether guiding you personally or supporting you remotely as you explore.
For every kilometre you travel with us by air, road and sea on our holidays, from your front door and back again, we carbon compensate by a mile. That’s 160% of your trip’s carbon mitigated.

Exceptional Experiences

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Spain andalucia cordoba subbetica casa olea close up smoking chimney c diego
Argentina patagonia calafate perito moreno boat tour nibepo south view point c glaciar sur Florian von der Fecht

Unique ways to experience iconic sights without the crowds; the confidence and freedom to explore beautiful places you might never have heard of; delightful locals to welcome, guide and spoil you...

Those are just a few ways we can make your holiday truly exceptional.

That's the best thing about having a truly specialist tour operator in your corner - because we've collectively spent so much time in 'our' countries, we know the places we want to share with you inside out, we know which places are best left to others and we have direct connections with the people we want to introduce you to.

By combining our specialist knowledge, local connections and our commitment to certifiably responsible travel with your vision of an exceptional holiday, we can do special things together, you and us...

Read More: Exceptional Holidays

Beautifully Local

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Spain picos de europa centenary group covadonga shepherd humartini gamoneu cheese
Costa rica tenorio rio perdido smiling gustavo and coffee20180829 76980 14fezv8

From the people you meet and the places you stay, to the food on your plate and the wine in your glass, your exceptional holiday will be deeply rooted into its local surroundings.

We know from talking to our guests that these sorts of lasting connections and experiences mean the world to them - stories to tell the grandchildren, pictures to hang on the wall, memories to paste into scrapbooks.

We'd love to help you create your own.

Because we work directly with our partners overseas, all part of the Pura family, we can pick up the phone and talk directly to Fernanda in sunny Alentejo or Eric in the tropical forests of Costa Rica to fine-tune any detail of your holiday and make your trip more special yet. These connections will enrich your travels enormously. We make sure they enrich the lives of those who welcome you in equal measure.

So let’s talk about your holiday - the places you’ll go, the things you’ll do and, naturally, the wonderful local people you’ll meet.

Read More: Beautifully Local

Thoughtful travel

B Corporation black background

As one of the first travel companies in the UK to be certified B Corp, we believe in travel as a force for good. Your holiday is designed with the best endeavours to respect our home planet, the people you meet and the places you visit.

Since July 2019 we’ve operated what The Independent has described as "one of the travel industry’s most ambitious carbon mitigation plans", funded by our commitment to use 1% of our revenue to create a positive environmental legacy.

For every kilometre you travel with us by air, road and sea on our holidays, from your front door and back again, we carbon compensate by a mile. That’s 160% of your trip’s carbon mitigated.

All of our partners receive a fair local wage. And because we work directly with the majority, they keep 100% of the money we pay, rather than having it diluted by intermediaries. In rural areas where opportunities are scarce, this small scale tourism allows local people to stay in local employment.

By accessing more national parks and biosphere reserves, your visit creates a financial imperative which preserves ecosystems long term. Better still, your money helps fund conservation projects such as those which returned Bearded vultures to the Picos mountains and pumas to the grasslands of Patagonia.

Read More: Certifiably Responsible