Peru inca trail to machu picchu smiling couple

We understand how important trust, sustainability and service are when it comes to planning a holiday. So here are three ways our holidays are trusted, recommended and rated by people more important than ourselves, along with a little preview of all there is to look forward to on a brilliantly local and proudly responsible holiday with Pura Aventura.

1. Trusted by Which? for our Covid policies

In October 2020, consumer choice magazine Which? praised Pura Aventura as a tour operator that provided outstanding customer service and promptly processed refunds where requested during the Covid-19 pandemic.

Then in July 2021, in a detailed consumer survey and review of the industry, Which? Magazine once again highlighted us as a leading choice for flexible, fair and sustainable travel:

"Promising responsible travel away from the crowds, Pura Aventura puts both the planet and its customers first."

As verdicts go, we couldn't really have asked for anything better than that. Sound a little worthy you might say, but as one of the UK's first travel companies to certify as B Corp, it's exactly what we have made a legally binding commitment to do. Plus, as the UK's leading consumer champion body, Which? know a thing or two about what customer service should look like, so we take it as an enormous pat on the back!

But if that's not enough, our Feefo reviews received throughout this period will also testify to our fair and transparent approach.

Atol and Abtot

And you can relax knowing your money is 100% safe and secure, regardless of where you live. For holidays which include flights, your complete financial protection comes from our ATOL licence 5408. For all other holidays, the protection comes from our ABTOT licence 5331.

Read More: Our flexible Covid-19 policies

2. Recommended by leading publications for sustainable travel

Our commitment to sustainable travel has recently been described by The Independent as one of the most ambitious carbon mitigation plans in travel. We were also proud as punch to see Wanderlust Magazine recommended us as Best For Sustainability for Costa Rica holidays, and humbled when Condé Nast Traveller magazine recently highlighted us as one of the nine best travel companies for the eco-concious traveller.

Our action on carbon is decisive and urgent. For each and every Pura Aventura holiday we compensate all carbon produced by air, road and sea by 160% - a mile for every kilometre travelled. That's everything from your front door and back again, invested in a brilliant and long-term rural community development project in Nicaragua. Trees go into the ground, local partnerships go into keeping them there, and money goes into very hardworking pockets.

Read more: Travel Positive - Certifiably Responsible Holidays

3. Rated as 5* by our clients for brilliant service and holidays

Your Pura holiday is 5 star rated, for both our service and the holiday itself.

Feefo Platinum Trusted Service Award 2023

Feefo’s platinum rating requires three consecutive years of gold awards, we have 12, and counting. Their gold standard requires a score of 92% over the course of a year, we average over 98%. We have received our 2021 platinum award, meaning our 5 star customer service standards have been maintained through the covid pandemic.

Read our Feefo reviews

We also take the time to understand what our customers love about our service. The graphic below shows the words commonly used to describe our service in our Feefo reviews. The bigger the word, the more often it's used.

Exceptional holidays: beautifully local, beautifully responsible

Of course, it only matters how trustworthy and sustainable we are considered if we create truly exceptional and original holidays that you want to come and take. Happily, we've always been pretty good at that. Here's a little glimpse of the places that you can look forward to on a brilliantly local and proudly responsible Pura Aventura holiday.

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