Peru inca trail to machu picchu smiling couple

We understand how important trust, sustainability and service are when it comes to planning a vacation. So here are three ways our vacations are trusted, recommended and rated by people more important than ourselves, along with a little preview of all there is to look forward to on a brilliantly local and proudly responsible vacation with Pura Aventura.

1. Trusted by Which? for our sustainable practices

We take immense pride in being recognized in the insightful Which? article on "Greenwashing in Travel: How to Choose a Sustainable Holiday Company" for our sustainable practices.
In November 2023, consumer choice magazine Which? praised Pura Aventura as a trustable, B Corp certified tour operator that balances purpose with profit to meet high social and environmental standards. As verdicts go, we couldn't really have asked for anything better than that. Sound a little worthy you might say, but as one of the UK's first travel companies to certify as B Corp, it's exactly what we have made a legally binding commitment to do.

At Pura Aventura, we remain dedicated to sharing places we love in authentic and sustainable ways, ensuring that our customers can explore the world with confidence and a deep sense of environmental responsibility.

And you can relax knowing your money is 100% safe and secure, regardless of where you live. For vacations which include flights, your complete financial protection comes from our ATOL licence 5408. For all other holidays, the protection comes from our ABTOT licence 5331.

Read More: Greenwashing in travel: how to spot a sustainable holiday company

2. Recommended by leading publications for sustainable travel

Our commitment to sustainable travel has recently been described by The Independent as one of the most ambitious carbon mitigation plans in travel. We were also proud as punch to see Wanderlust Magazine recommended us as Best For Sustainability for Costa Rica vacations, and humbled when Condé Nast Traveller magazine recently highlighted us as one of the nine best travel companies for the eco-concious traveller.

Our action on carbon is decisive and urgent. For each and every Pura Aventura vacation we compensate all carbon produced by air, road and sea by 160% - a mile for every kilometre travelled. That's everything from your front door and back again, invested in a brilliant and long-term rural community development project in Nicaragua. Trees go into the ground, local partnerships go into keeping them there, and money goes into very hard working pockets.

Read more: Travel Positive - Certifiably Responsible Vacations

3. Rated as 5* by our clients for brilliant service and vacations

Your Pura Aventura vacation is 5 star rated, for both our service and the trip itself.

Feefo is one of the leading and most trusted indepdendent review sites and its platinum rating requires three consecutive years of gold awards. We have 12, and counting. Their gold standard requires a score of 92% over the course of a year, we average over 98%. We have received our 2021 platinum award, meaning our 5 star customer service standards have been maintained through the covid pandemic.

Read our Feefo reviews

We also take the time to understand what our customers love about our service. The graphic below shows the words commonly used to describe our service in our Feefo reviews. The bigger the word, the more often it's used.

Exceptional vacations: beautifully local, beautifully responsible

Of course, it only matters how trustworthy and sustainable we are considered if we create truly exceptional and original vacations that you want to come and take. Happily, we've always been pretty good at that. Here's a little glimpse of the places that you can look forward to on a brilliantly local and proudly responsible Pura Aventura vacation.

Ready to start planning?

If you're looking for inspiration, our simple Trip Finder makes finding ideas for your next adventure quick and easy.

If you've got some ideas bubbling away and want an expert to share them with, that's what we're here for. Send us your travel plans