“To do good, you actually have to do something.”

Yvon Chouinard Patagonia Inc

Travel Positive

Travel Positive is all about creating vacations which are great for you, great for local people and care for our planet.

Travel positive planet 3 trees
We have partnered with Taking Root, a reforestation and rural development programme in Nicaragua. In a nutshell, the project makes lots of trees worth more standing up than lying down.

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Nicaragua taking root project worker
To be certain that our action is makes a verifiable difference over the long term, we support a world-class community development project in Nicaragua, built around reforestation.

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Conservation2
Our actions are not absolution and we will continue to learn and share ideas. But as Yvon Chouinard, founder of Patagonia, Inc. once said "To do good, you actually have to do something."

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Taking root nicaragua 2013 planting technician berta with treeling

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Chile patagonia carretera austral north of coyhaique photographer volcano 2020 11 16 143018
It is our responsibility to make your vacation planet positive, from your front door and back again. So our actions will not cost you a cent, nor should they.

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Chile patagonia carretera austral gaucho riding along road lago carrera
Exceptional vacations start with a specialist in your corner. By travelling more extensively in fewer countries, our knowledge runs deeper and we can better take care of the places you visit.

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Brazil iguazu general view with rainbow guenter purin
So by combining our specialist knowledge, local connections and our commitment to certifiably responsible travel with your vision of an exceptional vacation, we can do special things together...

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Peru machu picchu in sunlight c michael edey pura
Travel is an extraordinary thing. It has the power to enrich our lives immensely and, done right, small-scale tourism can help local communities thrive and biodiversity to flourish.

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Spain cantabria picos de europa inn to inn day 3 top valdecoro iguedri
As an antidote to overtourism, our trips give you the confidence and freedom to explore beautiful places that few have heard of, where nature dictates and life rumbles on in all its bumpy beauty.

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Argentina patagonia calafate perito moreno boat tour nibepo south view point c glaciar sur Florian von der Fecht
For those places that are too special to miss, we have created new ways for you to experience their true majesty in their quieter moments. If you only come once, let’s make it count.

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Spain rioja wine tasting red wine
Wherever you go, from the people you meet and the places you stay, to the food on your plate and the wine in your glass, your vacation will be deeply rooted into its local surroundings.

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Brazil travel guide amazon rainforest
So, on a trip from the US to Peru and the Galápagos Islands, instead of the 2.54 tonnes of CO2 produced, we pay to mitigate 4.07 tonnes. But planting trees alone is not enough to be planet positive...

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Independent best sustainable tour operators
In their article highlighting the 11 best sustainable tour operators, The Independent praised our initiatives as "one of the travel industry’s most ambitious carbon mitigation plans".

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Taking root 3
And our actions are doing good, right now, for the people of rural Nicaragua and for our wide and wonderful planet. This is only made possible by people like you choosing to travel with us.

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Peru sacred valley mercedes chicha c sarah pura
Genuinely meaningful and organic connections with locals will enrich your travels enormously. And we make sure they enrich the lives of those who welcome you in equal measure.

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Travel positive planet 3 trees
Nicaragua taking root project worker
Conservation2
Taking root nicaragua 2013 planting technician berta with treeling
Chile patagonia carretera austral north of coyhaique photographer volcano 2020 11 16 143018
Chile patagonia carretera austral gaucho riding along road lago carrera
Brazil iguazu general view with rainbow guenter purin
Peru machu picchu in sunlight c michael edey pura
Spain cantabria picos de europa inn to inn day 3 top valdecoro iguedri
Argentina patagonia calafate perito moreno boat tour nibepo south view point c glaciar sur Florian von der Fecht
Spain rioja wine tasting red wine
Brazil travel guide amazon rainforest
Independent best sustainable tour operators
Taking root 3
Peru sacred valley mercedes chicha c sarah pura

Exceptional Vacations

Peru machu picchu in sunlight c michael edey pura
Spain andalucia cordoba subbetica casa olea close up smoking chimney c diego
Argentina patagonia calafate perito moreno boat tour nibepo south view point c glaciar sur Florian von der Fecht

From the moment you start planning to the lifelong memories you bring back, your vacation will be truly exceptional.

For 20 years and more our approach has been a simple one – to keep exploring our countries and find new ways to share them at their best, without compromises or middle people to tell us what we can and can’t do. Because we are independent, we can work directly with the local people you will meet to create special vacations you often won’t find elsewhere.

You’ll have the very best experience of the most iconic places because we’ve invested in finding unique ways to share them without the crowds. You’ll have the freedom to explore beautiful places that few are privileged to visit because we've made it our business to know them inside out.

You'll enjoy the company of the friendly locals we trust to welcome, guide and spoil you because they're all part of the Pura Aventura family. You’ll love the places you stay because we have personally visited them all and you’ll be safe and supported because we’re here for you 24/7 should you need us.

You may prefer a fuller or more leisurely pace, want to be in full control or have complete local support, and may want to walk all day or sit back and soak in your surroundings. However you travel, our job is to understand what you want from your vacation, share our opinions and use our experience and contacts to create a truly exceptional vacation with you.

Read More: Exceptional Vacations >> | Platinum Feefo Rated >>

Beautifully Local

Chile carretera austral pumalin luisa tampier c tompkins conservation
Spain picos de europa centenary group covadonga shepherd humartini gamoneu cheese
Smiling Gustavo, Tenorio

From the people you meet and the places you stay, to the food on your plate and the wine in your glass, your exceptional vacation will be deeply rooted into its local surroundings.

We know from talking to our guests that these sorts of lasting connections and experiences mean the world to them - stories to tell the grandchildren, pictures to hang on the wall, memories to paste into scrapbooks.

We'd love to help you create your own.

Because we work directly with our partners overseas, all part of the Pura family, we can pick up the phone and talk directly to Fernanda in sunny Alentejo or Eric in the tropical forests of Costa Rica to fine-tune any detail of your vacation and make your trip more special yet. These connections will enrich your travels enormously. We make sure they enrich the lives of those who welcome you in equal measure.

So let’s talk about your vacation - the places you’ll go, the things you’ll do and, naturally, the wonderful local people you’ll meet.

Read More: Beautifully Local

Certified B Corp

Brazil iguazu general view with rainbow guenter purin

As a B Corp certified specialist tour operator, we believe in travel as a force for good. Your vacation will have a positive impact on the planet, the people you meet and the places you visit.

Since July 2019 we’ve operated what The Independent has described as "one of the travel industry’s most ambitious carbon mitigation plans", funded by our commitment to use 1% of our revenue to create a positive environmental legacy.

For every kilometer you travel with us by air, road and sea on our vacations, from your front door and back again, we carbon compensate by a mile. That’s 160% of your trip’s carbon mitigated.

All of our partners receive a fair local wage. And because we work directly with the majority, they keep 100% of the money we pay, rather than having it diluted by intermediaries. In rural areas where opportunities are scarce, this small scale tourism allows local people to stay in local employment.

By accessing more national parks and biosphere reserves, your visit creates a financial imperative which preserves ecosystems long term. Better still, your money helps fund conservation projects such as those which returned Bearded vultures to the Picos mountains and pumas to the grasslands of Patagonia.

Read More: Certifiably Responsible

We are proud to support:

1fortheplanet Tourismdeclares Net Zero Logo B corp climate collective logo web 2018 B Corp Logo Black L

Travel Positive in numbers

74%

Services booked directly with our partners, no middle-person

66%

Nights spent in owner-hosted hotels on all Pura Aventura vacations

4.9/5.0

Rating for customer experience on Feefo, the independent review site

160%

Carbon balanced - a mile for every kilometre travelled by air and road

Travel with Pura Aventura

Exceptional Vacations

Best in class vactions, service, characterful hotels, lovely locals, food and beautiful walks - that's what our clients tell us they love about our vacations, as noted in the highest possible 5* Feefo Platinum Award.

ATOL and ABTOT protected.

Certified B Corp

We are one of the first UK travel companies to be certified B Corp – regarded by The Independent as the premier sustainability certification, and described by Which? as "meeting the highest standards of social and environmental performance".

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Award-winning Travel Positive

We are proud to have been recipients of awards from both Wanderlust and LUXLife for our sustainable Travel Positive initiative, that includes balancing carbon by 160%, and providing 1% of our revenue to the planet.