Our Purpose

At Pura Aventura, we see travel as a powerful force for good - when done thoughtfully. Our purpose is simple yet transformative: ignite discovery, joy, and wonder in every trip, while ensuring local communities and ecosystems genuinely benefit.

Our origin story began with the kindness of strangers in Patagonia’s Torres del Paine. Over two decades and countless journeys later, that spirit of generosity still guides us. We remain a family business -modern, pan-European, and deeply grateful to the landscapes and people who continue to welcome us.

We don’t just talk about responsible tourism; we’re certified as a B Corp and co-founders of the Travel by B Corp movement. With each expedition, we aim to protect natural habitats, strengthen local economies, and foster meaningful interactions that respect cultural traditions. That’s what Travel Positive™ means to us: journeys that uplift both traveler and host.

We hold ourselves to ever-higher standards of care, nurturing open and honest dialogue with our guests, partners and team. From offsetting carbon footprints to showcasing the real stories of local life, everything we do is guided by a drive to be better - for you, for them, and for the places we all love.

When you travel with us, you’re joining an extended community of explorers, families, solo adventurers and locals. You’re also stepping into a shared journey of discovery - one that transforms the ordinary into something extraordinary, forging connections that last far beyond the trip itself.